Whilst people often mention the benefits of web to print in general, the specific benefits offered by print ecommerce often get lost in the background. The following article outlines the advantages of using a highly functional print eCommerce website and how it helps generate increased revenues and improves customer service simultaneously. Building Your Reputation Your […]
Read more“We all do small print jobs in order to keep the client for the big jobs …†Does that ring true? In our experience it’s a fundamental reality of the print business – whether online or offline. There’s a lot more than initially meets the eye in that statement. From the printer’s perspective, there’s the […]
Read moreWe’re familiar with B2C and B2B, and we’ve agreed that while they serve a purpose they don’t comprehensively describe the various ways in which print is sold on-line. But before we introduce new terms that will move us in the right direction, let’s take a step back and think about what’s actually going on when […]
Read moreEcommerce is big business. Figures from Invesp claim that ecommerce sales are growing by 10% each year in the US alone, and 19% worldwide, proving that consumers are not looking to turn away from online shopping anytime soon. As a print business, there are many benefits to be gained through creating an online web store […]
Read moreFirst of all a very Happy New Year to all of our clients and readers. In last month’s article we started to look at the problem of protecting margin in an on-line environment. When there is no direct human interaction, the ordering and delivery process is all automated, the customer service and training is largely […]
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