31/08/2017
After a long drought of in-person print industry events, Morgana, Konica Minolta UK, Premier Paper, and the IPIA, bring you a print show with a twist this September. Print ‘N’ Finish Refreshed 2021 takes place from 14 – 16 September 2021 at Morgana’s Showroom in Milton Keynes. Choc-full of fresh ideas and new innovations the […]
Read more31/08/2017
So as a print business you’ve decided to sell print online using a web to print system. This will allow you to introduce an eCommerce platform to your website, boost your online visibility and allow potential customers to find you and order print products online. It’s a big step, you’ll need to invest time and money […]
Read more23/08/2017
Let’s start right at the beginning, with the decision that you’ve recognised all the benefits, both for you and for your clients, and you’ve decided to implement a web to print solution. Great news – you’ve taken the first step on a journey towards increased brand awareness, a higher profile, more customers, more orders, higher […]
Read more17/08/2017
Search Engine Optimisation. SEO. The Holy Grail. How to get found on the internet. As we’ve said before, you can have the best web site in the world … but if no-one ever finds it … So what actually is it? We’ll start by asking you some questions: Have you ever tried to find your […]
Read more03/08/2017
For the technology to flourish and be a genuine “win-winâ€, it must work for the client and for the printer. It’s no use in the long run if one side of the equation benefits and the other side doesn’t, so let’s look at each in turn and see if we have the “win-win†that we’re […]
Read more27/07/2017
We’ve talked a lot about how the web to print solution should function for the user, and we’ve touched on some aspects of how the web site should be designed. What we’ve not covered until now is how to manage the content of the website, how to update products and prices, how to review orders, […]
Read more20/07/2017
We’ll now introduce three new terms which we hope will further shed light on the whole web to print world, namely B2Client, microsite, and Storefront. B2Client We’re already familiar with B2B and B2C, and perhaps to a lesser extent C2C (Consumer to Consumer, e.g. EBAY). When thinking about selling print to specific clients with their […]
Read more13/07/2017
Building on our article on eCommerce, let’s highlight the fundamentals of an effective web to print eCommerce platform. It will provide each client with a private branded area, based on a secure login, where they will gain access to previously agreed products and prices. Unless they have administrative access, they will only be able to […]
Read more06/07/2017
This is an interesting topic, largely because it’s assumed that everyone knows what eCommerce is, and that there isn’t much to say about it. Right? Wrong! Getting your print eCommerce working correctly is pivotal to effective customer segmentation and maximising order quantities and values. Let’s see how. What’s eCommerce? We’ll start with the simplest possible […]
Read more29/06/2017
Let’s start with a few home truths: it doesn’t matter how brilliant your web site is if no-one ever finds it it doesn’t matter how quickly they find it if they take one quick look and then move on it doesn’t matter how long they stay on your site if they don’t do anything positive […]
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