15/01/2016
After a long drought of in-person print industry events, Morgana, Konica Minolta UK, Premier Paper, and the IPIA, bring you a print show with a twist this September. Print ‘N’ Finish Refreshed 2021 takes place from 14 – 16 September 2021 at Morgana’s Showroom in Milton Keynes. Choc-full of fresh ideas and new innovations the […]
Read more15/01/2016
First of all a very Happy New Year to all of our clients and readers. In last month’s article we started to look at the problem of protecting margin in an on-line environment. When there is no direct human interaction, the ordering and delivery process is all automated, the customer service and training is largely […]
Read more11/12/2015
Last time around we posed the question, is web to print all that it’s sometimes cracked up to be? A key fact underpinning this question is this – how can any on-line service ever avoid falling into a “red ocean†of hyper-competition inevitably leading to falling margins in an attempt to secure market share? The […]
Read more20/11/2015
So much is now written about it, and the technology has now reached such a critical mass, it’s arguable that some of the benefits are, if not being overlooked, then certainly being underestimated … … but are they? Are web to print solutions really as good as all that? Are customers entirely happy with […]
Read more13/11/2015
Firstly, what is a responsive website design and what does mobile friendly mean? A responsive web design is essentially a layout that renders the content in a way where it is easily readable on mobile devices, such as smart phones and tablets along with desk tops. The image below best demonstrates this The Advantages of […]
Read more06/11/2015
Having good content for your printing website is very important  The advantages of good content impact sales and consumer interest in a companies product and services greatly. Outlined below are 5 advantages of a website having good content. Value Good content can provide something of value to visitors on your website. By having content that is tailored […]
Read more30/10/2015
1. Cost Effective An eCommerce solution can provide a more cost effective approach for your business. This is because your site can be used to generate sales without having to rely on many sales staff or potentially any sales representatives. 2. More Sales Opportunitues A high-street print shop on its own is often limited in […]
Read more09/10/2015
When we discussed storefronts in our last article, we mentioned that one of their key advantages is “brand protection†i.e. the on-line templates in the Web to print solution will be pre-agreed and impossible to modify without the correct authority. Thus logos, fonts, colours etc. – all very carefully designed by the marketing departments – […]
Read more25/09/2015
In a previous article we talked about the differences between straightforward e-commerce and a fully-fledged Web to print solution. Essentially, e-commerce is buying anything on the internet, using a secure payment system. Most of us do this as consumers all the time, and it’s popularly known as a “B2C†transaction (i.e. business to consumer). If […]
Read more10/07/2015
In our last article on Web to print we talked briefly about on-line security, flagging that since people are conducting financial transactions (i.e. paying for things) on-line, then there is a need for that data to be secured. We mentioned SSL (“Secure Sockets Layerâ€), a technology which authenticates and encrypts the sensitive data being transmitted […]
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